Have you seen or heard of Goodwill’s new advertising initiatives around town? These initiatives were created as part of a new brand awareness campaign designed to address a comment we hear way too often from members of the public: “I had no idea Goodwill did all of that!”
Often times when people hear the name “Goodwill,” they think of our retail stores. Many people don’t realize that we use retail proceeds to train and employ people right here in the greater Charlotte area. The services we provide help give people the tools to obtain family-sustaining employment. Our goal with this campaign is to educate, excite and motivate our community. Our campaign tagline “See what a little good will do” demonstrates how a little good (like one bag of gently-used clothing) can make a huge impact.
We’re excited about the campaign and hope it will encourage others to see what a little good will do. We invite you to join in the conversation! Share your own Goodwill story on Facebook or Twitter and use our special hashtag #alittlegood.
Check out our new advertising campaign below and let us know what you think!
