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Levi’s Care Tags Promote Donating To Goodwill
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Goodwill and Levi’s® have launched a new initiative, “A Care Tag for Our Planet,” designed at diverting billions of pounds of unwanted clothing from landfills. Levi’s® jeans now feature a care tag that encourages owners to donate to Goodwill when no longer needed. The tags are a unique vehicle for educating consumers about how to care for their clothes responsibly.
Donating to Goodwill not only diverts unwanted items from landfills but also helps people who need it most in local communities. Donations of gently used clothing and material items are sold in Goodwill stores, where the revenues help fund job training and employment programs for individuals facing barriers to employment such as lack of skills, experience or education.
“The simple act of donating your used Levi’s® jeans to Goodwill helps to reduce the approximately 23.8 billion pounds of clothing and textiles that go into U.S. landfills each year,” said Bo Hussey, Vice President of Marketing and Communications for Goodwill Industries of the Southern Piedmont. “In today’s economy, these donations will make an even bigger difference. Last year, we were able to assist nearly 18,000 people in the Southern Piedmont region of North and South Carolina with their job search.”
‘Care Tag for Our Planet’ is the first partnership of its kind to encourage donation as a way to extend the life cycle of clothing and textiles and reduce the environmental impact of caring for clothing.
“Our research shows that the greatest opportunities for reducing environmental impact happen after consumers take their jeans home,” said Robert Hanson, president of Levi Strauss Americas. “That is why we're excited to partner with Goodwill to let people know that they have a huge role in the climate change impact of their clothes. Together we hope to inspire people to wash in cold water, line dry and donate unwanted clothing and other textiles to Goodwill."
Tag, you’re it. Because caring for our planet never goes out of style.
Click here to learn more about “A Care Tag for Our Planet” partnership.
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